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28 Program Rebrands as Evvr After Founder Sam Wood Is Charged

DBG Health has moved the fitness business into its Australian Life Tech vehicle to keep services running under a new identity and cut public ties to Wood.

Overview

  • The program formerly known as 28 by Sam Wood unveiled the new name Evvr on social media between October 28 and 29 while keeping the @28theprogram handle and the same trainers and member access.
  • Sam Wood was arrested over an alleged domestic assault at a Noosa holiday unit on October 3 and now faces charges of assault occasioning bodily harm and strangulation; he denies the allegations and remains in custody after a magistrates court refused bail.
  • DBG Health initially stood Wood down after his arrest, terminated his commercial arrangements on October 6, and ASIC records show EVVR PROGRAM was registered on October 27 by Australian Life Tech Pty Ltd, which sits inside Vidacorp/DBG Health’s corporate network.
  • Court testimony reported by prosecutors includes the complainant describing choking, a cessation of breath and fear of death, details that the magistrates court said strengthened the prosecution case against Wood.
  • The change of name and ownership aims to preserve the platform’s commercial continuity and community revenue while distancing the business from Wood, and the next major developments to watch are Wood’s Supreme Court bail bid and any legal or licensing disputes that follow.