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23-Year-Old Wins ChinaLying Flat’ Contest After 33 Hours 35 Minutes on a Mattress

The brand-backed stunt in Baotou tapped the “lying flat” ethos to turn rest into an endurance draw.

Overview

  • The event was held on November 15 at a shopping centre in Baotou, Inner Mongolia, as a promotion by a domestic mattress brand.
  • Contestants had to remain prone without sitting up, leaving the bed or using a toilet, while phones, reading and takeaway food were allowed, leading many participants to wear diapers.
  • About 240 people entered and 186 quit within the first day; after 33 hours and 9 minutes only three remained, prompting a final test requiring all to raise arms and legs simultaneously.
  • A 23-year-old outlasted the field at 33 hours and 35 minutes to take first place, earning 3,000 yuan, with 2,000 yuan and 1,000 yuan for second and third.
  • The winner said his girlfriend encouraged him to join and he plans to treat friends to hotpot, while local media reported the livestream drew roughly 10 million views and more than 8 million comments.