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4w ago

2025 NCAA Men’s Final Four Achieves Highest Viewership Since 2017

Houston-Duke matchup draws 16 million viewers, marking the most-watched game of the tournament and a multi-year high for men’s college basketball.

Apr 5, 2025; San Antonio, TX, USA; Duke Blue Devils forward Cooper Flagg (2) reacts after their loss to the Houston Cougars in the semifinals of the men's Final Four of the 2025 NCAA Tournament at the Alamodome. Mandatory Credit: Bob Donnan-Imagn Images
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Overview

  • The 2025 NCAA Men’s Final Four averaged 15.3 million viewers, a 19% increase from 2024 and the highest since 2017.
  • Houston’s comeback win over Duke attracted 16 million viewers, making it the most-watched game of this year’s tournament so far.
  • Florida-Auburn’s semifinal matchup drew 14.6 million viewers, a 27% increase from the equivalent time slot in 2024.
  • The men’s tournament is averaging 9.9 million viewers per broadcast window, up 2% compared to last year.
  • While the women’s Final Four viewership dropped 65% from 2024’s record-breaking numbers, it still ranked as the third-highest since ESPN gained exclusive rights in 1995.