Overview

• The 53rd Martín Fierro television ceremony took place at the Hilton Buenos Aires in Puerto Madero and aired live on Telefe.
• Telefe rolled out a multi‑platform plan with a 5 p.m. pre‑show, streaming from 6 p.m., red carpet at 7 p.m., and the main gala at 9 p.m.
• Margarita led the field with nine nominations, followed by Iosi, el espía arrepentido with six, across APTRA’s 35 award categories.
• Key acting nominees included Isabel Macedo, Natalia Oreiro and Carla Peterson for lead actress, and Guillermo Francella and Gabriel Goity for lead actor.
• Early audience data showed Telefe’s red‑carpet coverage topping the night with 12.4 rating points at 8:50 p.m., as APTRA president Luis Ventura defended the awards’ funding model and nomination process.