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2025 Fifteen Percent Pledge Gala Celebrates Black-Owned Businesses and Creativity

The fourth annual event raised record funds, awarded grants to Black entrepreneurs, and spotlighted resilience in the face of challenges like the Los Angeles wildfires.

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Overview

  • The gala, hosted by Aurora James and actress Yvonne Orji, raised funds to support Black-owned businesses, including those impacted by the recent Los Angeles wildfires.
  • Over $300,000 in grants were awarded to Black entrepreneurs, including a $200,000 Achievement Award to RedDrop and a $100,000 Sephora Beauty Grant to Sienna Naturals co-founded by Issa Rae.
  • Attendees included prominent figures such as Kelly Rowland, Keke Palmer, Ciara, and Teyana Taylor, many wearing designs from Black-owned fashion brands.
  • The event featured a block party with storefronts showcasing Black-owned brands and book signings by authors like Yvonne Orji and Meena Harris.
  • Since its inception, the Fifteen Percent Pledge has redirected $14 billion in corporate spending to Black-owned businesses, reinforcing its mission of economic equity and opportunity.