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2025 Beauty Advent Calendars Launch Early Across UK Retailers

Retailers lean on claimed value, exclusives, waitlists to pull holiday spending forward.

Overview

  • LookFantastic’s £105 calendar is live with 28 items (17 full-size, 11 deluxe) worth over £655, and the brand reports its waitlist grew by more than 50% year on year.
  • Selfridges reveals a £250 edit valued above £1,100 featuring 37 products with 24 full-size and 35 Selfridges exclusives, housed in fully recyclable packaging with a waitlist open.
  • Lush puts two bath-focused calendars on sale now: the classic £205 box and the £125 29½ High Street edition, each with 25 products and multiple gift exclusives.
  • Next confirms two line-ups for 5 September—£95 worth about £385 and £185 worth about £779—while Wowcher launches a £14.99 mystery deal offering chances to receive calendars worth up to £1,600.
  • Boots relaunches the Macmillan 24 Doors Of Joy calendar at £44, reduced from £90, with £2 from each sale going to Macmillan Cancer Support.