2024 VMAs Achieve Highest Viewership in Four Years

The MTV Video Music Awards saw a significant ratings boost and record social media engagement, driven by a star-studded lineup and multiple network broadcasts.

• Viewership for the 2024 VMAs reached 4.09 million, marking an 8% increase from last year.
• The awards were simulcast across 13 Paramount-owned networks, contributing to the higher ratings.
• Social media interactions hit 66.7 million, making it the most social entertainment telecast in history.
• The show featured performances by Eminem and Megan Thee Stallion, with Taylor Swift winning her fifth Video of the Year award.
• MTV-owned social accounts recorded 829 million video views, an 18% increase over the previous year.

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