2024 UK General Election: Key Policies and Campaign Tactics

Major parties outline distinct policy commitments as experts predict a highly contentious and sophisticated campaign.

Conservatives focus on reducing taxes, slashing NHS waiting lists, and increasing national service for school leavers.
Labour pledges to boost NHS capacity, build 1.5 million homes, and introduce a new Border Security Command.
Liberal Democrats prioritize education reforms, mental health in schools, and rejoining the Single Market.
Reform UK aims to scrap net zero plans, simplify the tax system, and expand police forces significantly.
Experts warn of unprecedented levels of campaign sophistication and potential disinformation.