2024 Presidential Candidates Capitalize on Holiday Merchandise

Trump Embraces Criminal Charges with Mug Shot Merchandise, Other Candidates Follow Suit with Themed Items

2024 presidential candidates are offering holiday-themed merchandise, with Donald Trump using his mug shot on Christmas sweaters, gift wrap and stockings.
Trump's campaign is offering items with the mug shot and the words 'Never Surrender', embracing his status as the first former president to face criminal charges.
Other candidates are also offering themed merchandise, such as Nikki Haley tree ornaments and wrapping paper, and Ron DeSantis' set of golf balls with the phrase 'has a pair'.
Democrats are also selling merchandise, with President Joe Biden's reelection campaign offering 'Dark Brandon' shirts, signs, mugs and holiday gift wrap, embracing the 'Let's Go Brandon' phrase.
The merchandise is seen as a way to seize on the moment, generate donations and user data, and make existing supporters feel good about their candidate.