Overview

• 2024 presidential candidates are offering holiday-themed merchandise, with Donald Trump using his mug shot on Christmas sweaters, gift wrap and stockings.
• Trump's campaign is offering items with the mug shot and the words 'Never Surrender', embracing his status as the first former president to face criminal charges.
• Other candidates are also offering themed merchandise, such as Nikki Haley tree ornaments and wrapping paper, and Ron DeSantis' set of golf balls with the phrase 'has a pair'.
• Democrats are also selling merchandise, with President Joe Biden's reelection campaign offering 'Dark Brandon' shirts, signs, mugs and holiday gift wrap, embracing the 'Let's Go Brandon' phrase.
• The merchandise is seen as a way to seize on the moment, generate donations and user data, and make existing supporters feel good about their candidate.