2024 Paris Olympics Draw Record-Breaking Viewership

NBCUniversal reports a 79% increase in average viewership compared to the Tokyo Games, driven by strong digital engagement.

The opening ceremony attracted nearly 29 million viewers, surpassing Tokyo's 18 million.
Sunday's competition saw 41.5 million viewers, the highest for the weekend.
NBC's digital platforms recorded 4.5 billion streaming minutes in the first three days, exceeding Tokyo's total.
Peacock experienced its second-best day ever in terms of engagement on Sunday.
The U.S. men's basketball and women's soccer teams' victories also contributed to high viewership.