2024 Oscar Nominees Receive Lavish $178,000 Gift Bags

All Oscar nominees, including actors and directors, are gifted with extravagant 'Everyone Wins' bags, not affiliated with the Academy but taxable.

The 'Everyone Wins' gift bags, distributed by Distinctive Assets, are valued at $178,000 each and include items from luxury travel experiences to beauty products.
Nominees like Christopher Nolan, Lily Gladstone, and others will receive the bags, which contain over 50 gifts ranging from a $15 Rubik's Cube to a $50,000 Swiss ski chalet stay.
The gift bags aim to elevate small businesses and minority-owned brands, with a focus on celebrity marketing with a mission.
The most expensive item in this year's bag is a stay at Chalet Zermatt Peak in Switzerland, valued at $50,000, including daily meals and massages.
Tax implications apply only if the nominees redeem the certificates and credits offered, with the physical items in the bag being taxable income.