2024 Grammy Awards Draw Record Viewership with Historic Wins and Memorable Performances

Taylor Swift makes history as viewership hits a four-year high, marking a trend of rising ratings for award shows.

The 2024 Grammy Awards saw a significant increase in viewership, drawing an average of 16.9 million viewers, marking the highest audience since 2020.
Taylor Swift made history by becoming the first artist to win Album of the Year four times, for her album 'Midnights', which also won Best Pop Vocal Album.
The increase in viewership is part of a trend of rising ratings for award shows in 2024, with the Golden Globes also experiencing a significant jump.
Streaming on Paramount+ also saw a record high, with live viewership up 173% from last year.
The ceremony featured memorable performances and appearances by music legends such as Tracy Chapman, Joni Mitchell, and Celine Dion, contributing to the high viewership.