2024 Golden Globes Gift Bag Worth $500K, Among Most Expensive Ever

Curated by Robb Report, the bag includes luxury products and experiences, with tax liabilities addressed through a certificate-based system.

The 2024 Golden Globes gift bag, curated by the Robb Report, is worth $500,000, making it one of the most expensive ever associated with a major Hollywood awards show.
The bag includes more than 35 luxury products and experiences, such as stays at top-tier hotels, a luxury yacht charter cruise, a $2,000 bottle of tequila, and a collection of six bottles of the world's most expensive wine valued at $193,500.
Due to tax liabilities, the gift bag will be a tote containing a booklet of certificates, with tax only applying if a recipient chooses to redeem a particular certificate.
The Robb Report will also make an undisclosed contribution to the Golden Globes Foundation, which works to uplift underrepresented communities in the entertainment industry.
The Golden Globes producer Dick Clark Productions is owned by Penske Media Eldridge, a joint venture that also owns The Hollywood Reporter and the Robb Report.