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2016 Nostalgia Wave Accelerates on TikTok and Instagram

Analysts say the throwbacks reflect a longing for a simpler, more authentic social‑media era.

Overview

  • Digital outlet t3n reports the #2016 tag on TikTok now exceeds 1.7 million posts, with a recent 450% jump in U.S. activity and sharp gains in searches for 2016 songs and makeup.
  • Users, creators, and celebrities are posting 2016-era photos and recreations, reviving skinny jeans, winged eyeliner, Tumblr-style selfies, the Snapchat dog filter, Bottle Flip, and the Mannequin Challenge.
  • Kylie Jenner’s throwback drew about 2.4 million likes, James Charles’ 2016 makeup recreation logged roughly 5.6 million views on TikTok, and John Legend shared a personal 2016 photo.
  • Brands are leaning into the moment, with Reformation resurfacing 2016 images as creators reuse period aesthetics and sounds to capture attention.
  • Coverage notes renewed curiosity about legacy platforms, including reports of a Vine-inspired relaunch called Divine that remains in beta.