Overview

• Sky’s linear broadcast of the opener attracted 550,000 viewers and secured a 5.2 percent share in the key target group.
• Sat.1 averaged 490,000 viewers aged 14–49 (16.1 percent share) and 2.66 million total viewers (13.4 percent share).
• RTL’s free-to-air conference reached up to 970,000 viewers, with a 12.3 percent share in the first half and 10.6 percent in the second.
• About one in five German television viewers tuned in to the 2. Bundesliga matches on Sunday midday.
• The DFL’s 2025–29 media rights framework has fragmented live coverage across Sky, DAZN, Sat.1 and RTL, requiring fans to navigate multiple platforms to follow every matchday.