Overview
- The challenge adds one penny more each day from 1p to £3.65, which mathematically totals £667.95 over 365 days.
- A first‑person account describes completing the 2025 run using a Chase savings pot, ending with nearly £700 saved and £4.66 earned in interest.
- MoneySavingExpert, founded by Martin Lewis, lays out step‑by‑step guidance and monthly figures to help participants keep pace or catch up.
- Digital banks and apps such as Monzo and Plum can automate the daily transfers into a savings pot, with options to pause and withdraw when needed.
- Coverage published December 26–27 encourages starting on January 1, 2026 to build a pot for late‑year expenses without large upfront outlays.