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1968 Weight Watchers Plan Banned 43 Foods in Harsh 11-Point Regime

Discovering the 11-point guide underscores dieting’s transformation by juxtaposing forbiddance of staples like potatoes against today’s acceptance of treats in moderation.

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Overview

  • The vintage plan titled “Instructions for WEIGHT REDUCTION for ladies” warned members not to deviate with the stark slogan “Do not dig your own grave with your own fork.”
  • Dieters faced a list of 43 prohibited items including potatoes, pork, gravies, dressings, bananas, cherries, watermelon, dried fruits, and sugar-laden treats.
  • Fruit was capped at three servings per day with one required citrus item and all meat had to be grilled, boiled, steamed, baked, or roasted—frying and sauces were forbidden.
  • Protein rules limited skinless chicken and turkey to daily portions, beef, lamb, fresh salmon, and dark turkey meat to three weekly servings, and mandated at least five fish meals plus weekly liver.
  • Modern Weight Watchers now operates on a points-based system that allows members to enjoy sauces, dressings, chocolate, and ice cream in moderation while pursuing weight loss.