Particle.news

Download on the App Store

17-Hour Visits at World’s Largest Wetherspoon Showcase Deep-Discount Strategy in Struggling Pub Sector

Rock-bottom pints at the seaside pub have drawn marathon customers despite widespread sector closures.

Image
Image
Image
Image

Overview

  • A visitor spent 17 hours at the Royal Victoria Pavilion in Ramsgate and paid just £41.44 for three square meals, three £1.79 pints, a cocktail and a whisky & soda nightcap.
  • A £750,000 expansion late last year added space for around 100 more guests to the Grade II–listed pavilion, which first reopened in 2017 after a £4.5 million restoration.
  • At £1.79 a pint, the venue undercuts the £4.83 national average and leverages its beachfront location to attract custom from early morning until after midnight.
  • The British Beer and Pub Association reports 289 pub closures and approximately 4,500 job losses in England and Wales over the past year, driven by rising costs, shifting social habits and supermarket competition.
  • Pub leaders are renewing calls for business rates reform and employment cost relief to help stem further closures and sustain local communities.