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15% Tariff Ceiling on EU Imports Set to Start August 1 as Wine and Spirits Exemptions Remain Unresolved

Final US executive orders are due Friday to implement the 15% ceiling, with carve-out negotiations set to decide if the EU suspends €93 billion in retaliatory tariffs.

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European Commission President Ursula von der Leyen listens as she meets President Donald Trump at the Trump Turnberry golf course in Turnberry, Scotland Sunday, July 27, 2025. (AP Photo/Jacquelyn Martin)
President Donald Trump and European Commission President Ursula von der Leyen shake hands after reaching a trade deal at the Trump Turnberry golf course in Turnberry, Scotland Sunday, July 27, 2025. (AP Photo/Jacquelyn Martin)

Overview

  • Officials expect US executive orders and a joint statement by Friday to formalize the 15% tariff cap on most EU goods, effective August 1.
  • Negotiators plan further talks in autumn to secure zero-tariff carve-outs for wine and spirits currently slated for the 15% rate.
  • The European Commission has signaled it will freeze €93 billion in retaliatory duties due August 7 if the framework deal is fully implemented.
  • US distillers led by DISCUS say spirits were excluded from the agreement and are lobbying for a restoration of zero-for-zero tariffs.
  • Industry groups forecast higher consumer prices and reduced demand, citing Canada’s 12% drop in liquor sales and $500 million in lost spirits revenue.