Overview
- CAME reported 1,377,810 tourists for the Immaculate Conception holiday, a 43.5% increase versus the same 2023 weekend.
- Total outlays reached ARS 249,370 million, with average daily spending at ARS 90,495, an 8.8% real gain compared with 2023.
- The average stay fell to two nights from 2.6 in 2023 as travelers favored shorter, lower‑cost trips despite unstable weather forecasts.
- Regional snapshots showed uneven occupancy: Mar del Plata hovered around 60%, Córdoba estimated 180,000 visitors and ~ARS 22 billion in impact, and Rosario topped 20,000 visitors with hotel occupancy peaking at 70% on Saturday.
- Across 2025's eight long weekends, 13.34 million travelers generated an estimated ARS 2.97 trillion, and operators note solid interest for summer alongside weaker advance bookings in some hotel segments.