Overview
- The writer reports testing hundreds of 2025 releases and selecting 13 items that proved reliable in daily use.
- Selections span skincare, haircare, makeup, and tools, with trending formats such as a retinal eye serum and a PDRN gel mask.
- Several choices were new to the UK in 2025, including Tower 28’s cleanser at Sephora UK, Saltair’s body wash at Space NK, Naturium’s body serum at Space NK, Rhode’s lip liner at Sephora UK, and Kulfi’s mascara at Space NK.
- Influencer-driven discovery is cited, notably the Isdin Fusion Water MAGIC SPF 50 adopted after Hailey Bieber’s Vogue video.
- The article states that purchases made through included links may generate commission for the publisher.