Overview
- Select paid previews on Nov. 18 coincide with the 63rd anniversary of the Battle of Rezang La to build early word-of-mouth.
- The Farhan Akhtar-led war drama depicts the 1962 Rezang La stand by Charlie Company, 13 Kumaon Regiment at high altitude, where 114 soldiers were killed.
- The rollout is executed with GenSync Brat Media for exclusive defence-community shows, with Excel Entertainment and Trigger Happy Studios producing the film.
- PictureTime CEO Sushil Chaudhary cites only about 30% cinema access among an estimated 20 million veterans and families, a gap the initiative seeks to narrow.
- A wider civilian and international theatrical opening is slated for Nov. 21 under director Razneesh “Razy” Ghai, with an ensemble cast including Raashii Khanna.