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1047 Games CEO Apologizes for 'Make FPS Great Again' Hat Stunt

He said the hat was a misjudged marketing stunt that fractured the Splitgate2 community.

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Overview

  • Ian Proulx issued a public apology for wearing a MAGA-style ‘Make FPS Great Again’ hat at Summer Game Fest, calling it a failed marketing stunt.
  • He maintained the hat was intended as a tongue-in-cheek critique of the shooter genre rather than a political endorsement and said its fallout split the Splitgate2 community.
  • Proulx initially resisted calls to apologize, arguing on social media that his appearance should be taken at face value.
  • He also apologized for introducing an $80 cosmetic bundle in Splitgate2, attributing the oversight to a former head of monetization.
  • Since exiting beta, Splitgate2 has attracted several million players, though many are still awaiting a ranked mode release.