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103-year-old care home resident becomes Britain’s oldest influencer with viral TikTok make-up tutorials

She signed with Collection Cosmetics after her tutorials attracted millions of views

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Overview

  • Staff at Millcroft Care Home in Redditch began filming Joan Partridge’s morning make-up routine and an early TikTok clip reached nearly 300,000 views.
  • The retired tram conductor later appeared on ITV’s This Morning as her online following surged into the millions.
  • Make-up brand Collection Cosmetics partnered with Partridge and sent her a gift set of blush, lip-gloss and beauty palettes.
  • Partridge credits her vitality at age 103 to a nightly glass of brandy topped with lemonade and says it keeps her happy.
  • Her top beauty tips include avoiding a smile when applying blush to prevent white lines, blending with sweeping motions and using make-up sparingly, and she plans more tutorials to help younger generations.