Overview

• Condimaniac’s 100 percent British ketchup blends Isle of Wight tomato passata, Hampshire cider vinegar, Essex salt and domestically grown sugar and onions.
• The supplier produced an initial run of 1,700 bottles for Clarkson’s outlets and sold out its direct stock of the £7.95 sauce.
• Bottles will be available at The Farmer’s Dog’s on-site butcher and bottle shop and at the Diddly Squat Farm Shop in Chipping Norton.
• Pub patrons applauded the ketchup’s “amazing” flavor, while some social media users criticised relabeling to feature prominent Clarkson and Diddly Squat branding.
• Jeremy Clarkson has reaffirmed his farm-to-table approach by maintaining a strict UK-only sourcing policy at The Farmer’s Dog.