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10 News+ Debut Draws Low Ratings and Criticism

The hourlong current affairs program replaces the 16-year run of The Project, aiming to capture a digital audience through its 10Play streaming service.

10News+ anchors Amelia Brace and Denham Hitchcock
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Overview

  • Anchored by journalists Amelia Brace and Denham Hitchcock, 10 News+ forgoes sport and weather to focus on in-depth investigations and high-profile interviews.
  • The first episode led with a 20-minute probe into Melbourne mum Debbie Voulgaris’s Taiwan drug smuggling case and included a live call with Prime Minister Anthony Albanese.
  • OzTam data showed an average national audience of 291,000 viewers and just 25,000 in Perth, trailing both 7NEWS and ABC reruns in the early-evening slot.
  • Social media users slammed the hour-long format as too slow and “boring” for families preparing dinner and helping with homework at 6 pm.
  • Network Ten is leveraging its broadcast feed and 10Play streaming platform to rebuild its early-evening news offering amid shifting viewer habits.