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£10 London Pints Are Rare Outliers, Data Shows

New sampling puts the citywide average at £5.77 per pint, showing big gaps between luxury Mayfair bars and local pubs.

Overview

  • City AM’s latest review of more than 100 pubs finds an average London pint price of £5.77, countering headlines that suggested £10 is now typical.
  • The double‑digit prices cited this week come from upscale venues, including Stanley’s Rooftop Bar in Mayfair charging £11 for a Moretti and £10 for a Guinness.
  • Other high‑end listings include Claridge’s at £10 for a bottle of beer and the Connaught’s bar at £10.50 for a 330ml non‑alcoholic Lucky Saint.
  • Prices vary widely by area, with averages topping £7 in Westminster and the City, yet many pubs in Newham, Barking and Havering sell pints for under £5, and some Wetherspoon sites start at £2.99.
  • Trade groups say costs for wages, energy and business rates are squeezing pubs, with UK Hospitality downplaying a £10 norm and the BBPA estimating pubs clear about 12p profit per pint.