Overview

• The agreement was formalized on July 24 as a multi-year pact to deepen fan engagement and expand both teams’ presence in Germany and the United States.
• Club executives said the deal will span sporting, societal and economic dimensions, unlocking shared resources and expertise across continents.
• Philipp Liesenfeld, Köln’s director of marketing and sales, cited the cities’ intertwined Ford heritage as a natural bridge for the collaboration.
• Amon-Ra St. Brown joined Marvin Schwäbe and former player Mark Uth in a symbolic jersey exchange and has proposed hosting an NFL game at Köln’s stadium.
• This marks the third official NFL-Bundesliga alliance after partnerships between Bayern Munich and the Kansas City Chiefs and between Borussia Dortmund and the Pittsburgh Steelers.