Overview
- Ghost posts are now live worldwide and appear in the main feed as a dotted, gray chat bubble to distinguish them from regular posts.
- Replies are delivered as direct messages and only the author can view who liked or replied, with engagement counts hidden from others.
- Each ghost post auto‑archives after 24 hours and remains accessible to the author in an Archive section within settings.
- Because Threads’ default message settings limit DMs to followed accounts, some users may see fewer reply options unless they adjust permissions.
- Meta began testing the feature in April and observers say it could boost activity in Threads’ inbox, though early reactions are mixed and adoption is uncertain.