Overview
- Asda Money published the nationwide survey on Wednesday that ranked 35 of the UK’s cheekiest place names, placing Sluts Hole Lane top of the list.
- The research found 65% of drivers said rude-sounding names had distracted them, 60% admitted to missing a turn or exit because they were laughing, and 33% reported a near-miss.
- To draw attention to those findings and to launch Asda Car Insurance in partnership with Allianz, Asda temporarily covered several signposts with green velvet curtains to discourage gawking at the wheel.
- Local reactions vary: Minge Lane in Upton upon Severn has had its signs concreted to stop theft and residents run an annual festival, while a 2018 petition to rename Bell End failed after much local support kept the historic name.
- Historic name origins and tourism explain the interest in these signs, but the survey suggests the mix of detours, photo stops and sign theft could raise safety and upkeep costs for small communities.