Gary J. Shapiro is an American author and lobbyist who is the CEO and Vice Chair of the Consumer Technology Association ®. Shapiro is the author of the books Pivot or Die, How Leaders Thrive When Everything Changes, Ninja Future: Secrets to Success in the New World of Innovation, Ninja Innovation: The Ten Killer Strategies of the World’s Most Successful Businesses and The Comeback: How Innovation Will Restore the American Dream. From Wikipedia