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Line is a freeware app for instant communications on electronic devices such as smartphones, tablet computers and personal computers. Line users exchange: texts, images, video and audio and conduct free VoIP conversations and video conferences. In addition, Line is a platform providing various services including: digital wallet as Line Pay, news stream as LINE Today, video on demand as Line TV and digital comic distribution as Line Manga and Line Webtoon. The service is operated by Line Corporation, a Tokyo-based subsidiary of Z Holdings. Line was launched in Japan in June 2011 by NHN Japan, a subsidiary of Naver Corporation. Because it was tailored to Japanese consumers' tastes and offered free smartphone calls as well as texting, with the help of a massive marketing campaign it quickly outpaced its existing rival KakaoTalk for the Japanese market. It reached 100 million users within 18 months and 200 million users six months later. Line became Japan's largest social network in 2013, with more than 300 million users. By February 2015 it had 600 million users. In March 2021, SoftBank Group affiliate and Yahoo! Japan operator Z Holdings completed a merger with Line Corporation. Under the new structure, A Holdings, a subsidiary of SoftBank Corporation and Naver Corporation, will own 65.3% of Z Holdings, which will operate Line and Yahoo! Japan. Line is the most popular messaging application in Japan, Taiwan and Thailand. From Wikipedia
