Tastecard

Chain

tastecard is a discount card accepted by many restaurants in the UK and Ireland offering typically a 50% discount or two meals for the price of one at participating restaurants; details and restrictions vary from restaurant to restaurant and are listed on the website. It is implemented by a physical card the same size as a credit card or a "digital card" on a mobile phone. Discounted pizza delivery and cinema tickets are also available. Restrictions may apply: some restaurants allow discounts to no more than two diners; cards may not be accepted at peak times such as Fridays or Saturdays, or December; it is usually necessary to book beforehand. It was originally set up in 2006 as tastelondon by founders Matt Turner and Jamie Milner, and re-branded in 2010 to encompass the rest of the UK and Ireland. As of May 2014[update] tastecard reported over 7,000 participating restaurants and over 800,000 members, and claimed to be "the largest dining club cooperative of our kind, anywhere in the world". Both chain and independent restaurants, some with a Michelin star, accept tastecard. The price of annual membership as of February 2023[update] was £34.99, often with a trial period available free or at nominal cost. Restaurants in the scheme are required to offer a discount to members, but the restaurants do not receive a share of the membership fee. The tastecard website and smartphone app allow users to search for participating restaurants near a specified location. Members can also use the smartphone app to access their digital card, write restaurant reviews and see their total savings. The app is available on Apple and Android devices. From Wikipedia