The National Association for Gun Rights (NAGR) is a gun rights advocacy group in the United States. They maintain an affiliated PAC and a nonprofit legal foundation. Officially incorporated in Virginia on March 29, 2000, NAGR was founded by Dudley Brown as a national companion organization to Rocky Mountain Gun Owners. NAGR is a rival of the National Rifle Association and considers itself a more "conservative alternative" to the NRA. The group spends most of its energy attacking lawmakers deemed too soft on Second Amendment issues via direct mail, robocalls and low-cost television ads. The group has gained notoriety for its aggressive lobbying tactics and attack ads.