Poltrona Frau is a furniture-maker founded in 1912 by Sardinian-born Renzo Frau in Turin, Italy, headquartered since the early 1960s in Tolentino and specializing in leather seating for interior and automotive applications. From Wikipedia
The iconic 'Vanity Fair' chair receives a surreal makeover with Fornasetti's distinctive prints, marking a unique collaboration between the two historic Italian brands.