Omnichannel is a neologism describing a business strategy. According to Frost & Sullivan, omnichannel is defined as "seamless and effortless, high-quality customer experiences that occur within and between contact channels". From Wikipedia
Featuring a co-created denim style that donates all proceeds to Crisis Text Line, the campaign rolls out high-profile activations across Times Square, the Las Vegas Sphere, Snapchat, virtual try-on technology.
