Martin Kierszenbaum, also known by his pseudonym Cherry Cherry Boom Boom, is an American record executive and record producer. He founded Cherrytree Records in 2005, a record label and management company through which he has signed artists including Lady Gaga, Sting, Keane, LMFAO, Disclosure, Ellie Goulding, Far East Movement, Feist, La Roux, the Knux, Robyn, t.A.T.u., and Natalia Kills. From Wikipedia
