Richard "Rich" Lee is an American music video and commercial director. He has directed music videos for Eminem, Lana Del Rey, Maroon 5, The Black Eyed Peas, Norah Jones, Michael Bublé and The All-American Rejects. From Wikipedia
Despite a 3% Rotten Tomatoes score, the screenlife reboot’s viral memes alongside blatant Amazon promotions have driven it into Prime Video’s Top 10.