Via Monte Napoleone, also spelled Via Montenapoleone, is an upscale shopping street in Milan, Italy, Europe's most expensive street (2022) and the third most expensive street in the world . It is famous for its ready-to-wear fashion and jewelry shops, and for being the most important street of the Milan fashion district known as the Quadrilatero della moda, where many well-known fashion designers have high-end boutiques. The most exclusive Italian shoemakers maintain boutiques on this street. In 2009, architect Fabio Novembre designed a months-long art installation, titled Per fare un albero, ‘To make a tree’ in conjunction with the city of Milan's Department of Design, Events and Fashion and Fiat — featuring 20 full-size fiberglass planter replicas of the company's 500C cabriolet along Via Monte Napoleone. In 2002, the Street Association started a media project including the Radio and the Portal, in order to relaunch the Made in Italy brand. Sponsored by the Department of Fashion, Tourism and Major Events of the Municipality of Milan, Italy Fashion System, and Assomoda, today it is the first instrument of revival and information on Made in Italy worldwide.
