Amritapuri, originally Parayakadavu, is the main ashram of Indian Hindu spiritual leader, guru and humanitarian Mata Amritanandamayi Devi, often known as Amma, who is revered as 'the hugging saint' by her followers. From Wikipedia
The visit centers on outreach at a major spiritual gathering ahead of a Kollam session to strengthen the party’s grassroots for local body polls.