Hovis Ltd is a British company that produces flour, yeast
and bread. Founded in Stoke-on-Trent, it began mass-production in Macclesfield in 1886.
Hovis became part of Rank Hovis McDougall in 1962 after a succession of mergers. RHM, with its brands including Hovis and Mother's Pride, was acquired by Premier Foods in 2007. From Wikipedia