Shure Inc. is an audio products corporation headquartered in the USA. It was founded by Sidney N. Shure in Chicago, Illinois, in 1925 as a supplier of radio parts kits. From Wikipedia
Qualcomm's S7 Pro chip introduces Wi-Fi and Expanded Personal Area Network (XPAN) technology for earbuds, headphones, and speakers, enhancing audio quality and range, but will only be compatible with devices using Snapdragon 8 Gen 3 platform, excluding Apple products.