Darryl Matthews McDaniels, also commonly known by his stage name DMC, is an American rapper and record producer. He is a founding member of the hip hop group Run-DMC, and is considered one of the pioneers of hip hop culture. From Wikipedia
Featuring a reimagined hip-hop anthem plus landmark Brick Plaques; a custom video game pop-up; Creativity Workshops; a Southbank Centre event, the campaign challenges stereotypes that keep girls from seeing themselves as builders.
