The Ford EcoSport (pronounced Eh-koh-sport) is a subcompact crossover SUV (B-segment) manufactured by Ford. The first-generation model was developed and built in Brazil by Ford Brazil since 2003, at the Camaçari plant. The second-generation model was launched in 2012, which was assembled in factories in India, Thailand, Russia and Romania. The vehicle entered the North American market for the first time in 2018. Throughout its existence, the EcoSport shares its platform with the Fiesta.