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FreshDirect is an American online grocery company and among the first enterprises to sell and deliver perishable foods to consumers without maintaining a retail operation. Established in New York City, the company serves the New York metropolitan region as well as parts of Central New Jersey, Southern Connecticut, and Eastern Long Island. As of 2022, FreshDirect serves about 21 counties in the New York tristate area. FreshDirect custom-packages groceries and meals using just-in-time manufacturing, a practice that reduces waste, and improves quality and freshness. The company offers its services via a website and mobile app. The company was an early proponent of the move towards food sustainability and rapidly grew in popularity by catering to an urban, socially-conscious consumer. FreshDirect focuses on reducing the time it takes for food to move from its source to the end user by buying directly from farms, emphasizing organic food and locally grown items. FreshDirect also stocks and delivers numerous kosher foods and is recognized by the Marine Stewardship Council as a certified sustainable seafood vendor.
