Masala films of Indian cinema are those that bend multiple genres into one work. Masala films emerged in the 1970s and are still created as of the 2020s. Typically these films freely bend action, comedy, romance, and drama or melodrama. They also tend to be musicals that include songs, often filmed in picturesque locations. The genre is named after the masala, a mixture of spices in Indian cuisine. According to The Hindu, masala is the most popular genre of Indian cinema. Masala films have origins in the 1970s, and are common in every major film industry in India. Production of these films are still active in early 2020s. From Wikipedia
