CCM

CCM Hockey is a Canadian manufacturer of ice hockey equipment. CCM was formerly an initialism for Canada Cycle & Motor Co. Ltd.. The CCM trademark was held by two separate entities; Reebok-CCM, formerly The Hockey Company manufacturing hockey equipment, and CCM Bicycles, manufacturing bicycles. CCM Hockey is currently owned by Canadian private equity firm Birch Hill Equity Partners, after the Adidas Group sold the brand for around $100 million in 2017. As of June 2021, the newly appointed CEO by Birch Hill Equity Partners is Marrouane Nabih. Since then, the company has gone through major changes and restructuring within the senior management group. CCM's range of products for hockey includes sticks, skates, helmets, shoulder pads, elbow pads, goaltender masks, goaltender pads, goaltender gloves, knee pads, throat collars, and team uniforms for the American Hockey League.