Parents and Friends of Lesbians and Gays is an LGBTQ advocacy organization founded and led by friends and family of LGBTQ people. PFLAG is a national organization presiding over decentralized local and regional chapters. PFLAG has nearly 400 chapters across the United States, with more than 350,000 members and supporters.
PFLAG was originally an acronym, standing for Parents and Friends of Lesbians and Gays. Until 1993, the name was hyphenated as P-FLAG. From Wikipedia