Leto II Atreides is a fictional character from the Dune universe created by Frank Herbert. Born at the end of Dune Messiah, Leto is a central character in Children of Dune and is the title character of God Emperor of Dune. From Wikipedia
The viral shave video doubles as a production announcement for Villeneuve’s third Dune film, simultaneously showcasing Momoa’s Mananalu water brand’s anti-plastic initiative.