Rita Cetina Gutiérrez was a 19th-century Mexican educator, writer, and feminist who promoted women's education in Mérida, Yucatán. She helped found a literary society, a periodical, and a school with Gertrudis Tenorio Zavala and Cristina Farfán. All three were called La Siempreviva. Cetina both taught at and served as director of the La Siempreviva school. From Wikipedia